KOI Social Media

A self-initiated redesign of KOI's social media content for their League of Legends team — matchday posts, results, roster and player announcements — pushed towards a more distinctive visual style than what was going out at the time.

This is not an official collaboration.

An esports feed moves fast and looks the same everywhere: same crops, same lockups, same gradients. A post has about a second to register while someone scrolls, and it has to do that without drifting off-brand — which is the hard part, because the easiest way to stand out is to stop looking like yourself.

The answer was to lean harder into what KOI already had rather than invent a new look: the bold identity taken further, applied consistently across every post type so the set reads as one system. Each piece stands on its own in a feed, and together they still look like the same club.