SEAT & CUPRA

I designed infotainment applications for SEAT and CUPRA vehicles, owning the process end to end — from initial concept through to final delivery. That meant user flows, wireframes and prototypes, and running testing sessions to keep refining how the interactions felt behind the wheel.

Five apps, two brands, one UI framework underneath. Every screen had to feel like SEAT or like CUPRA while sharing the same components, and every new app pulled the libraries a little further out of sync. Keeping that consistent by hand was never going to hold.

Some of this work is still under wraps until the projects reach the market, so parts of it aren't shown here.

As Principal Designer I took over the UI framework and led the migration of the design system into Figma — built to scale and to stay in step on its own, so the apps that came after started from something current instead of a copy of last quarter's file.